Google penalise non-mobile friendly sites

When it comes to searching on a mobile device, Google believe that users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. In late 2014, the number of searches carried out on a mobile device over took the number of searches taken out on a desktop device. As more people have started to carry out searches on a mobile site, Google’s algorithms have had to adapt to these usage patterns. As of 21st April 2015 Google will be expanding their use of mobile-friendliness, they will begin to use it as a ranking signal. This change will affect all searches on mobile devices worldwide. This without a doubt, will change our search results. Consequently, users searching on a mobile device will find it easier to reach more relevant and high quality searches that are optimised for mobile. If you have a website and would like to claim your complimentary report on any mobile usability issues, please click here. Along with this change, Google will also start to use more information from indexed apps as a new factor when ranking search results for users that have installed and are also signed into Google.