Objective Creative Managing Director Dan Broadbent was a key speaker at the Engaging Young Victims event.
The national event, attended by Police, Young Peoples Services and Local Government representatives, showcased best practice to engage young victims of crime.
Objective Creative have successfully developed an innovative new approach, using social marketing methods.
Dan Broadbent explains “Our social marketing approach ensures we raise awareness of victim services amongst young people.
“We have developed ‘Got Your Back’ a multichannel marketing campaign, primarily using events and digital activity to reach young people.
“The campaign is already recognised as an example of best practice
“We are delighted to have been given the opportunity to present the campaign at the Engaging Young Victims event.”
The Objective Creative social marketing team successfully deliver campaigns on behalf of leading charities and public sector organisations.