Monthly Archives: July 2018

The Development of Design: From Stone to Screen

When the subject of graphic design is discussed, the first thing that may come to mind is highly skilled graphic designers using complicated design programs such as Adobe Photoshop, Pixlr and Krita to create innovative artwork and content. We at Objective Creative, one of the leading design agencies in Sheffield, very much fall under this description. However, things haven’t always been this way. When graphic design first became an industry, there was no such thing as computers, yet the core principles have remained the same for centuries. These being that a picture or graphic can communicate a message to consumers that may be either impossible or needlessly time consuming to communicate verbally. Graphic design has its origins way back in the stone ages where the very first pictographs were discovered in caves in Lascoux, France. These initial pictographs couldn’t be more different to the ones we produce at our creative design agency in Sheffield. Back then the purpose of these graphics was very different. These initial infographics were used more for instruction and safety than to promote something. As time progressed, and paper was first introduced, the purpose of graphic design shifted towards campaigning and promoting a product or agenda. This change was most evident during the first World War, with the iconic “I Want You for the U.S Army” poster used by the USA to promote a military career for the youth of America at the time. This shows a change in the way graphic design was used moving from necessity to advertising/marketing. These were some of the earlier examples of mass produced graphic design posters. However, this proved difficult and time consuming as until the invention of the first printing machines, these posters had to be produced using a process called Lithography which required more manual labour than than modern printing. As printers became more popular through the 40’s, 50’s and 60’s and with the introduction of personal computers and the internet around the 70’s, 80’s and 90’s, graphic design began to grow massively. Now designers had access to tools where they could not only mass produce what they designed with ease, but also enabled them to design in more ways than was previously imaginable. By the 90’s anyone could feasibly design a poster or infographic using software on their personal computer and print the document in their own home. This led graphic designers to break away from the old techniques they had been using for centuries and begin to innovate. It is thanks to these innovations that we have such amazing graphic designs as we see all around us today. Intricate shapes and patterns can now be produced using a tablet, whereas in the past designers were limited to effectively whatever could be drawn with a mouse. Furthermore, software is constantly being updated so that it can handle the demands of modern marketing. Advances in printing have led to graphic designers being able to reproduce on paper exactly what they see on their computer screens, colours now appear more vibrant and images higher resolution, making for a better experience for consumers. As technology has improved it has allowed graphic designers more creative freedom to produce enhanced, more ambitious designs for their clients, however in turn this now means clients and consumers alike now demand the very highest of standards. Here at our design agency in Sheffield we strive to meet these demands by ensuring we have highly creative designers using the very best, industry leading design packages on the market but not only that, we strive to listen to the client and produce something both parties can be proud of, and more importantly, produces results.