Design Trends, 2020. Looking Back and Forward

As we approach the mid-point of the year, we can take a look back at some of the design trends that design agencies in Sheffield and around the country have been producing for the first six months of 2020, and review some of the predictions for trends we might see in the latter half of the year.

Photography Combined with Illustration
In recent years, the boundaries between graphic design and illustration have become ever more blurred. This shows no sign of stopping in 2020, as brands including Nike, Adidas and Vogue have made use of an eye-catching combination of photographic imagery overlayed with stylised illustration.

Simplified Illustration
Leonardo Da Vinci once said that “Simplicity is the ultimate sophistication”, and good designers know that the clearest message is often the most simple. With the increased crossover between design and illustration, 2020 has seen simplified illustration become more popular. Limited colours and uncomplicated keylines have decorated a multitude of materials so far this year.

Monochrome Imagery
An influx of design has made use of monochromatic imagery in the first six months of 2020. Photographs or detailed illustrative work has been seen represented in tones of just one colour, or simply in black and white. This has often been used alongside strong splashes of colour in the form of block typography or graphical shapes and elements.

3D Generated Design
Three dimensional generated content has been on the rise for the last decade or more. As computers and software become increasingly more powerful and accessible, 3D has become more noticeable within the graphic design industry. Brands from Pepsi to DHL and many more in-between have all made use of this genre in 2020, and it’s continually evolving along with the hardware and software used to create it.

Metallic Effects
The use of realistic metallic effects has been on the rise for a number of years, but 2020 has seen a surge in the trend, particularly in the form of gold. Although often used to advertise luxury brands, it is not exclusive to this area, and creative designers have used the effect in typography, web design, print and more.

Looking Ahead
Predictions for the next six months in graphic design include a wide range of techniques, styles and ideas. Some believe that cyberpunk colour schemes, made up of hot pinks, cool cyans and moody dark blues will continue to grow in popularity. Others think that street art styles (already popular in 2019) will evolve and grow in 2020. Paper cut-out and collage is another technique that is predicted to become more prevalent this year, and we may see a resurgence of vintage style logos and materials, as forecast by others.

Staying Ahead of the Curve
With design trends changing and evolving all the time, it is particularly important for designers and design agencies to keep abreast of the latest developments in the design world.

If you are looking for a design agency in Sheffield, or anywhere else in the country, ensure you choose one that can combine a strong strategic approach with the latest design trends and styles to promote your product or service.

Objective Creative is one of the UK’s fastest growing B2B and Public Sector marketing agencies. Its award winning teams successfully deliver strategic marketing, creative design and digital projects on behalf of B2B and public sector clients. Their marketing strategists are creatively minded, and their creatives implement strategies every day. The result is a truly integrated, results focused agency.

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