May 2019

Blog News

Objective Contribute to Prestigious Marketing Forum

University of Sheffield

Objective Creative was invited by The University of Sheffield to participate in the ‘Diversity in Marketing Forum’.

Objective Managing Director Dan Broadbent joined representatives from Campaign Magazine, Jaywing, The Media Diversity Institute, The Uninvisibility initiative, and Coventry University.

The forum provided an opportunity for open discussion on topics concerning the diversity and inclusion agenda in marketing and advertising practices.

There was a particular focus on skills University graduates require to competently address diversity and inclusion in their professional practice.

Objective Creative Managing Director Dan Broadbent said: “We are delighted to be identified by the University of Sheffield as the leading agency to represent Sheffield’s marketing community. It’s particularly pleasing that such a prestigious event was hosted in Sheffield.”

He added: “We are proud to adopt a progressive approach to diversity and inclusion across all marketing activity. Our recent work on the ‘Step Up Beat Hate’ initiative, is a particularly strong example of best practice.”