Category Archives: Blog News

Objective Invited to Speak at Masterclass Event

Objective Creative Managing Director Dan Broadbent will join Elmwood Global Director of Marketing Wander Bruijel on a prestigious ‘Marketing Masterclass’ panel.The event is being organised by Connect Yorkshire, a leading organisation for the regions most successful entrepreneurs.Dan will assist businesses with marketing strategy, branding and campaign implementation, including development of engaging social media activity,The ‘Marketing Masterclass’ takes place at the Mercure Hotel Sheffield.Objective Creative Managing Director Dan Broadbent said: “We are delighted to join Elmwood, another leading marketing agency, on the Masterclass panel. It’s a great opportunity to advise fellow entrepreneurs on the most effective marketing strategies for their growing businesses.”

Objective at the North East Expo

Objective Creative Managing Director Dan Broadbent was guest speaker at the North East Expo, held in Newcastle, on Wednesday 2nd May.More than 1000 businesses attended seminars at the Expo.Dan was asked to deliver his seminar ‘Effective B2B marketing: Generating more leads for your business’.Dan said: “We are delighted to participate in one of the biggest business events to be held in the north of England.“Our seminar introduces delegates to proven marketing strategies, and fantastic new technologies, to help them generate more leads for their business.”

Objective Awarded Platinum Membership

We are proud to have been invited to become Platinum Members of Barnsley and Rotherham Chamber of Commerce. The partnership enables Objective Creative to work even more closely with leading businesses and organisations in the region.Objective Creative Managing Director Dan Broadbent said: “We are delighted to be recognised by the Chamber of Commerce as the leading creative marketing agency in the region.Our experienced team are available to support Chamber members, with strategic, creative and digital challenges and opportunities.”Chamber of Commerce Logos

New Addition To Objective Marketing Team!

Bradley Sanders - Objective CreativeSheffield Hallam Business & Marketing graduate, Brad Sanders has joined Objective Creative as a Marketing and New Business Executive.He further strengthens our team, having previously worked for Capita across various departments including strategic marketing, bid writing and business development.In his spare time, Brad is an avid sports fan and plays rugby for Sheffield RUFC. Brad is soon to compete in a charity touch rugby tournament raising money for CRY, a charity that tests young people for potentially life-threatening heart conditions.

Digital Strategy for South Yorkshire Conference

Businesses based in South Yorkshire are being encouraged to attend a conference designed to improve their digital marketing strategy.Sheffield Chamber of Commerce are hosting the ‘South Yorkshire Digital Marketing Conference’ on Tuesday 11th July. The conference is being delivered in association with award winning creative marketing agency Objective Creative, based in the heart of Sheffield city centre.Carl Richardson, Objective Creative Digital Director, said: “Our digital team have been busy participating in digital marketing conferences throughout the UK.“It’s great to now have the opportunity to share our expertise with businesses in our region”He added: “Digital marketing techniques and technologies develop at pace, so we have designed the conference to update marketing professionals and business owners on methods to improve their digital marketing strategy.“In partnership with Sheffield Chamber of Commerce, we are committed to helping South Yorkshire businesses lead the way in digital marketing, and are offering complimentary tickets to help local businesses achieve even greater success online.”The event will feature ways to improve performance of search engine optimisation, pay per click advertising, and social media campaigns. Guest speakers will also discuss the very latest website development methods, including ways to ensure websites are accessible on mobile devices.The South Yorkshire Digital Marketing Conference is being held at Sheffield Chamber of Commerce, Albion House, Savile Street, Sheffield on Tuesday 11th July from 8.30AM – 11.00AM.

Experience B2B Marketing

Recent global studies have shown that B2B organisations are continuing to switch from price-led marketing, to a value-led approach.

Businesses are placing greater emphasis on retention of existing customers, and improving brand awareness, rather than pushing product promotions.

A recent study by Marketing Week, involving 250 global B2B companies, showed that 54% of respondents listed retaining customers as one of their top five challenges, up from 44% last year.

Interestingly, the study also found that 31% of B2B marketers felt the customer experience should be at the heart of their entire business, but only 19% of company executives are actively involved with customer experience.

The research revealed that many B2B companies are focussing more on understanding their own customers, rather than analysing their competitors. Only 39% say they prioritise competitors, down from 53% last year.

The study also revealed that 46% of respondents see increasing brand awareness as one of their top five priorities, up from 36% last year.

75% of companies with 50,000 or more employees have a programme to measure brand awareness, whilst companies with less than 1000 employees are significantly less likely to have a programme in place.

O2 are one of the latest brands to be recognised for developing a programme to monitor brand conversations. The O2 system, known as META, provides near to real time data about how their brand is perceived.

Dan Broadbent, Managing Director of award winning marketing agency Objective Creative, commented “The Marketing Week report endorses our commitment to insight led marketing.

“Effective campaigns can only be developed when an agency truly understands how client brands are viewed by their customers, at all stages of the customer journey.”

He added “Historically B2B clients are less likely to commission insight led marketing, so we are delighted that the Marketing Week study has shown a shift in attitudes amongst B2B marketing professionals.

“As the UK’s fastest growing B2B marketing agency, we are helping more and more businesses better understand their customers. Resulting in the development of highly effective campaigns!”

Objective Specialist Speaks at National Event

Objective Creative Managing Director Dan Broadbent was a key speaker at the Engaging Young Victims event.

The national event, attended by Police, Young Peoples Services and Local Government representatives, showcased best practice to engage young victims of crime.

Objective Creative have successfully developed an innovative new approach, using social marketing methods.

Dan Broadbent explains “Our social marketing approach ensures we raise awareness of victim services amongst young people.

“We have developed ‘Got Your Back’ a multichannel marketing campaign, primarily using events and digital activity to reach young people.

“The campaign is already recognised as an example of best practice

“We are delighted to have been given the opportunity to present the campaign at the Engaging Young Victims event.”

The Objective Creative social marketing team successfully deliver campaigns on behalf of leading charities and public sector organisations.