Strategy & Creative
The Client
One of the largest providers of further and higher education programmes in the north of England. During the last academic year, more than 20,000 people enrolled on more than 500 part and full-time courses.
The Brief
We were commissioned, following a competitive tender process, to plan and deliver their summer student recruitment campaign.
The Project
Our strategic and creative teams worked with the College to develop an inspiring, original and cost effective campaign – ‘Think Possible Doncaster!’
The campaign incorporated creative design, digital marketing, media buying, printed resources, social media management, exhibitions and event planning and management.
Our team successfully managed 12 events, to raise awareness of College courses, and provide opportunities to gather leads from prospective students.
We significantly increased social media interaction, through exciting updates, competitions and promotions. We also designed and scripted media advertisements including newspapers, educational supplements and broadcast media.
The Result
Our research team measured perceptions of the College before and after the campaign. Significant findings included increased awareness of College courses. There was also high recall of the inspiring ‘Think Possible’ brand! Most importantly our team delivered enquiries from people keen to enrol at the College.
