Strategic Brand Development & Multi-Channel Marketing
The Client
ECA Business Energy provide independent electricity, gas and water advice and procurement for businesses throughout the UK.
The Brief
ECA required a brand audit and development of an effective multichannel marketing strategy, to support business growth objectives in a very competitive sector.
The Project
Our strategic insight team engaged ECA colleagues, clients and prospects, to develop a complete understanding of key objectives, audiences and sales messages.
Working at board level, we repositioned the ECA brand and messaging, to better engage clients and drive business growth.
We launched ECA Business Energy with a new website, sales presentation tools and a supporting multichannel marketing programme.
Our team work in partnership with the ECA senior leadership team to raise awareness and generate sales, aligned to key services and market segments.
The Result
The ECA Business Energy launch was very well received by colleagues, clients and prospects.
Most importantly ECA are generating sales from key prospect groups.
The new brand, messaging and multichannel marketing strategy, provides distinctive positioning in a crowded sector.
We are proud to be viewed as a valued partner by the ECA Business Energy team.
