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Brand Development

The Client

Intellitec are a global leader in automotive engineering.

The Brief

We were commissioned to evolve their brand and produce marketing materials to increase revenue across Europe and North America.

The Project

Our marketing strategists worked closely with the Intellitec team to explore the strengths of the business, to enable their products and services to be most effectively positioned, in highly competitive markets.

We evolved the Intellitec brand and messaging, to bring a fresh and contemporary feel, to one of the most recognised companies in the automotive engineering sector.

The project also included the development of a new product classification system to enable customers to easily navigate through the Intellitec range.

The new brand has been applied to a new global website and product catalogue, digital marketing campaigns, exhibition materials, point of sale and packaging.

The Result

The new brand and strategic positioning has assisted Intellitec to grow their business in Europe and North America. They have received fantastic feedback from customers (new and old) about how the Intellitec range is now presented.

"I have already recommended Objective Creative because they really understand how to develop brands and marketing materials that help companies increase sales. We consider their team to be an extension of our sales and marketing department; there can be no greater compliment."

Duncan Hughes, Sales and Marketing Director