Creative Development
The Client
For over 25 years, Kingfisher Lighting have been recognised as a leading provider of innovative lighting technologies.
The Brief
We were commissioned to develop multichannel creative marketing materials, to increase awareness of key products and services to existing, new and prospective customer groups.
We support the in-house Kingfisher Lighting marketing team, by successfully delivering standalone and campaign creative projects.
The Project
Our creative team were initially commissioned to enhance the Kingfisher Lighting style guidelines, by developing a consistent, engaging, creative style, for each audience category.
Once the guidelines were agreed, we were commissioned to support the in-house Kingfisher Lighting marketing team, by successfully delivering creative projects.
We receive multiple briefs each week, including brochure, HTML email, trade advertising, exhibition, packaging and direct marketing assignments.
We also deliver campaign elements, including bespoke printed brochures, tailored digital presentations and the development of a comprehensive suite of highly technical data sheets.
Our creative studio team are fully integrated with the in-house Kingfisher Lighting marketing team.
The Result
Following the introduction of segmented marketing, Kingfisher Lighting achieved year on year sales growth. They also enjoyed double digit growth in qualified sales leads form the wholesale market.
