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Integrated Campaign

The Client

Responsible for education, training and personal development of every member healthcare professionals in Yorkshire and the Humber.

The Brief

We were commissioned to develop a student recruitment campaign highlighting the outstanding facilities and benefits of living in the Yorkshire and Humber region to (perspective) postgraduate students.

The Project

We developed the ‘Discover More’ campaign to highlight the comprehensive range of training, employment and leisure opportunities in Yorkshire and the Humber.

The campaign combines images of students at work and play (dressed for the occasion) alongside facts and figures about the region.

The ‘Discover More’ brand has been applied across all media channels including website, brochures, exhibition, social media and prospectuses.

The Result

Awareness of NHS training opportunities has significantly increased. The ‘Discover More’ campaign has been so successful, the duration and reach of activity has been extended.