Direct Marketing Engagement
The Client
The UK’s market leading specialist distributor of insulation, dry lining and related products to the construction industry.
The Brief
We were commissioned to engage lapsed customer groups, and increase sales through targeted promotions.
The Project
SIG Insulation identified a group of lapsed customers, with similar customer profiles, and purchasing potential.
Upon receipt of the brief, we delivered an insight consultation to identify barriers to purchase.
As a result of the consultation, our creative team developed a direct marketing campaign – Trust SIG, designed to directly re-engage customers.
Customers were engaged by a series of messages, anchored by a service promise, addressing the primary barrier to purchase.
We were able to drive customers online, to provide additional information about their purchasing habits, incentivised by the opportunity to enter a competition to win a car.
The Result
Thousands of lapsed customers were engaged with the benefits of working with SIG Insulation. Already leading to increase in sales from the identified customer groups.
We also provided SIG with a better understanding of key customer groups, whilst also enhancing their data profiles.
We also provided SIG with a better understanding of key customer groups, whilst also enhancing their data profiles.
