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Award Winning Team Strengthened by Experienced New Business Development Manager

We are delighted to welcome Will Sutherland to the Objective team.


Will has more than ten years’ experience managing successful businesses.


He will now be responsible for nurturing fresh opportunities with B2B clients.


The appointment is announced in a year which has seen major expansion for the Objective team, following the appointment of five B2B specialists in recent months.


“We are delighted to have Will on board at this important phase of business development,” said Managing Director Dan Broadbent.


“We work with businesses at board level to deliver strategic marketing, creative and digital projects, and Will’s breadth of experience will further strengthen our position, as we work hard to expand our portfolio of B2B clients.


Will is a member of the well known Sutherland family, the makers of Sutherlands potted meat, fondly remembered by generations of Sheffielders.


“We are proud to be based in the heart of Sheffield city centre, and as such, feel that Will is the right person to represent Objective in our region and beyond,” Dan added.


Will said: “I am very excited to join the Objective team, to ensure we deliver on our ambitious growth targets, by supporting B2B businesses in our region.”





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