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Record growth continues for Sheffield B2B creative marketing agency
Objective is celebrating business growth of more than 25% following the end of our financial year in February 2025.
During the 2024/25 financial year, our Sheffield city centre team continued its expansion, with a 25% increase in recruitment to its team of B2B strategic marketing, creative, and digital specialists.
We have also increased investment in training and coaching by more than 35% to meet the demands of a growing client portfolio.
Objective Managing Director Dan Broadbent said, “We are especially pleased that our record-breaking growth has been achieved by retaining more than 90% of our clients for more than five years.”
“We are grateful that our clients benefit from our unique, results-driven B2B marketing approach.”
“Our continued investment in Objective – and the wider South Yorkshire economy – has enabled us to provide enhanced levels of support.
“This year’s results include 92% of agreed client keywords being listed on page one of search, a 98% reduction in inherited website technical errors, and, most importantly, achieving over 50% increases in B2B trade sales, all on behalf of our clients.”
Representing Yorkshire at Global Digital Event
Objective was represented at the world’s biggest search marketing conference.
More than 5,000 digital specialists attended BrightonSEO, held at the Brighton Centre on 3rd and 4th October.
The event attracts speakers and delegates from throughout the world, including California’s Silicon Valley.
Objective Creative and Digital Director Carl Richardson said: “We have been attending Brighton SEO for many years now, as it’s the perfect platform to discuss our proven digital marketing strategies with some of the world’s best digital marketers and biggest brands.”
He added: “When we return from Brighton SEO, we are in the unique position to be able to discuss the latest digital marketing techniques and technologies with B2B clients here in Yorkshire.
“Working so closely with the biggest technology companies allows us to better understand the latest developments and how they can be applied to assist Yorkshire businesses to generate more B2B sales leads.”
The leading Sheffield-based B2B marketing agency has also been very busy speaking at regional events.
Objective Managing Director Dan Broadbent delivered the keynote presentation at the recent Chamber Means Business Expo, attended by hundreds of delegates, at the New York Stadium.
Recognised for Record Business Growth
Objective has achieved record business growth, following recent investment in outstanding people, and innovative technologies.
We are recognised as one of the fastest growing B2B marketing agencies in the UK.
Objective Managing Director Dan Broadbent said: “Our exclusive focus on delivering outstanding results for B2B clients has accelerated the growth of Objective.
“In the past six months alone, we have increased the Objective team by 25%, by recruiting the very best B2B talent to our purpose designed studio and offices in the heart of Sheffield.
“We have also invested in development of innovative technologies, including the B2B Insight Platform, which uses AI technology to inform the development of more effective B2B marketing campaigns.
“We have recently generated more than £1.75 million worth of B2B sales leads on behalf of a South Yorkshire based client, in one single campaign.
He added: “As we enter our fourteenth year, we are proud to continue to invest in the best people and technologies here in our home city of Sheffield.”
