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Important Google Core Algorithm Update

Google recently announced a Core Algorithm Update.

While the algorithm is updating on a regular basis (sometimes multiple times a day), a core algorithm update tends to be more noticeable, and is announced by Google when changes are made that are large enough to be reflected in search engine results pages across most sectors.

Rollout of the updates will take up to two weeks.

The update is expected to negatively impact the ranking of websites featuring content that has little or no use to visitors. Often content has been added to a website in an attempt to fool Google bots into listing the site for specified search terms. Website content should be developed with a positive user experience in mind, rather than unnaturally including search terms, in an attempt to improve search rankings. This outdated approach is no longer effective.

The Helpful Content Update (HCU) is part of the Core Algorithm Update, and is continually running, so all websites could be affected by the HCU algorithm component.

If your website or blog has thin content, or content that shows a higher bounce rate than your sites’ average, it may be worth monitoring your rankings for the next few weeks. If you notice issues, you can perform an audit to remove content that could be having a negative effect on your rankings.

Effective. long term SEO strategies should be content centred, with clients (or agencies on their behalf) creating and publishing useful, relevant content on a regular basis.

To find out more about our specialist B2B SEO services, please contact us today.

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Objective Awarded Chamber Patron Status

Barnsley and Rotherham Chamber have awarded Patron Status to Objective.

The patronage is a sign of the continued growth of Objective in the South Yorkshire region,

It is hoped that this new patronage with Barnsley & Rotherham Chamber will open new opportunities within the membership, allowing members to connect with the fastest growing B2B marketing agency in the UK.

Objective Managing Director, Dan Broadbent said, “As the leading B2B creative marketing agency in the region we are delighted to be awarded Patron Status by Barnsley and Rotherham Chamber of Commerce.

“Our award-winning team has worked in partnership with both the Chamber and member businesses for many years.

“We look forward to successfully delivering B2B marketing services on behalf of Chamber members as we collectively work to support fantastic businesses in our region.

Barnsley and Rotherham Chamber Head of Commercial and Partnerships, Shane Young, said, “It is fantastic to see such an ambitious South Yorkshire business join as our latest Patron member.

“Objective already has established long-standing partnerships in the region, through its unique B2B Marketing offering, which has led to outstanding results and rapid growth of the agency over recent years.

“We all look forward to a long-lasting and productive relationship with Objective.”

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